Who Supports Causes? Older People and Baby Boomers Lead

by admin on September 26, 2011 · 2 comments


“Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes.

The latest data is intriguing; older individuals and Baby Boomers are most involved. The difference is not huge but remains significant because of the economic resources and influence at their disposal.

For many involved in government, associations or nonprofits, older Internet users are the unreachable gold standard; the ones with money and clout. For many concerned with a variety of social issues, the lack of participation of older audiences can be a major reason as to why these organizations do not get involved in social media.

The great news is that older individuals have the highest percentage gains out of any group as to social media use. For those who complained that the Internet is “filled with kids,” that is changing.

The findings: Study data shows the Baby Boomer and Mature generations are more likely than younger generations to have engaged in a variety of actions to further social change in the past year, including donating money, goods or services (Matures: 96%; Baby Boomers: 88%; Gen Y: 81%; Gen X: 81%); signing an online or written petition (77%; 69%; 64%; 60%); writing to or calling a politician at the local, state or federal level (65%; 65%; 47%; 41%); or expressing an opinion on positive social change by writing to an editor of a newspaper or magazine or calling into a radio or TV show (51%; 46%; 34%; 33%).

Overall, 99% of Matures and 93% of Baby Boomers have participated in activities to engage in social change in the past 12 months, compared to 89% of Gen Xers and 90% of Gen Yers.

For this and additional data as to who gets involved in causes, see





Robert October 7, 2011 at 12:33 am

Our website, Boomers Remember When is looking for first-person accounts of the Boomer experience at any point in life, from childhood to coming-of-age to professional and family life. It is non-commercial. Please look at our ABOUT section:

admin October 9, 2011 at 9:13 pm

Hi Robert: Please see my other site at http://mylifeaudio.com for those interested in telling their stories. Best, Len.

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