Using Social Media to Predict Future Behavior

by admin on February 22, 2012


It’s rather obvious that web and social sites are a journey into the soul of a person or organization. Website appearance and the quality of content makes a statement which scares the dickens out of all of us who self publish without editors.

I spend President’s Day looking at e-mail that I haven’t had time to read and it struck me as to how many articles there were focusing on the predictive nature of internet activity.

Homeland Security follows key words that indicate willingness to harm the country. Law enforcement tracks suspects who brag about their criminal involvement. Employers search your name and check out your postings. So do potential business partners, dates and their parents.

Unfortunately we use the web with the same consideration as taking out the trash; it’s simply something we do without thought or consideration of the implications. A female friend on Facebook complained that she was being judged by others. She wondered where people were getting their information. I suggested she look at her Facebook profile.

Yes, I’m stating the obvious “but” it’s not  apparent to all of us that our digital trail is telling our stories in a variety of ways ranging from the professionalism of your website to your rants on Facebook.

People used to judge us by our hair or clothes. Now they judge us by what we “wear” on the internet.

Best, Len

See examples below as to how  internet use predicts human behavior.

1. A study soon to be published in the Journal of Applied Social Psychology found that a 10-minute review of a Facebook page can yield not just red flags but also provide an unvarnished look at a job candidate and some strong clues to that person’s character and personality.


2. A basic premise of behavioral economics is that the markets aren’t perfectly rational machines, but are expressions of human emotions like greed and fear. If you agree with that premise, and are looking for an immediate gauge of those human sentiments, then Twitter is one of the greatest tools ever invented.


3. Thinking like your customers is exactly what you need to do to avoid making costly mistakes in your keyword research.


4. OkCupid, a free online dating site, analyzed more than 500,000 first messages between a man or a woman and a potential suitor. They found that those with the highest response rates included phrases like “You mention …” or “I noticed that …” In other words, phrases that showed that the person had carefully read the other’s profile.


5. When CBS News correspondent Jeff Glor characterized social media as the centerpiece of the case, Moriarty said: “And what is really worrisome here is that prosecutors are using this kind of evidence to actually to increase the number of charges that are brought


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