Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

Emotional Content Wins-Or Does It?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles…

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Your Customer Service Sucks-Solve It With Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and…

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Can Social Media Achieve Your Goals?

Http://LeonardSipes.Com and Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems…

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More from Google on Nonprofit–Association Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their version of Facebook/Twitter) and contribute. Google+, Google search and YouTube will have an increasing impact on associations and…

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President Obama on Social Media and the Boston Bombings-Lessons for the Rest of Us?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com There has been a healthy debate on this site and LinkedIn on the use of social media during emergencies. The discussion centers on two points: Social media has the potential of doing great damage during an emergency through the…

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Death and Your Social Media Legacy

From my other website at Http://MyLifeAudio.Com An article from the Washington Post (below) addresses all the possible avenues for your social media presence when you die except one-your own website. People invest a lot of time and effort creating a presence…

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Why You Need To Consider Audio for Your Social Media Outreach

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I’ve hosted and produced radio and television shows for both broadcast and the internet for over twenty years. The use of audio is, by far, my favorite medium. Audio is easy to produce, inexpensive and easily transportable via the…

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Marketing Associations and Nonprofits-An Internet Based Strategy

From my other website at Http://mylifeaudio.com . I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need to establish a personal relationship with the customer. I stated that people buy from people, not businesses. It’s the same…

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What is Social Media?

Http://LeonardSipes.Com and It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented…

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Telling Your Story Through Audio or Video Builds Trust

From my other site at Http://MyLifeAudio.Com Do people trust you? Do people trust your business or organization? People buy from people, not businesses. While I have a hard time understanding this concept for all purchases, I know firsthand that many of…

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