Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net   leonardsipes@gmail.com Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via leonardsipes@gmail.com and toll-free through at 410-575-3127. […]

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From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

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4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social change throughout the world and their willingness to express feelings through digital interactions. For me […]

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Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

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Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content; the best articles, audio, video and other methods of communication. Social media IS content creation. […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming trough flooded streets). There were additional stories documenting malicious use of Sandy-related social media since […]

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Emotional Content Wins-Or Does It?

by admin on June 24, 2013 · 2 comments

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles on social media; an overview of Upworthy. Upworthy is, “A social packaging and not-quite-news site […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and ask about the snow-plowing capabilities  of a garden tractor and I get someone that struggles […]

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Can Social Media Achieve Your Goals?

by admin on May 20, 2013

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes […]

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