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Marketing On A Limited Budget: Don’t Ask for Favors

Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…

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Marketing On A Limited Budget: What We Can Do

Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…

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How to Market on A Limited Budget

Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…

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Marketing Tactics

Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…

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Marketing Efforts Don’t Always Work

Subtitle Marketing:“It’s your job to make the story come alive.” The bottom line of any proactive release is to give the media what they want and need. “Success With the Media” I wrote, “Success With the Media, Everything You Need…

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Building Relationships is the Heart of Marketing

Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…

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Donald Trump, Public Relations, Charlottesville, And When to Shut Up

Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization”…

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Do We Deceive When We Hire Spokespeople?

Subtitles You have to understand your spokespeople and what they go through to get good media results. If there were a “truth in advertising” clause in the hiring of public affairs officers, bureaucracies everywhere would be sued daily. Few responsible for hiring…

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Do We Mislead When We Hire Spokespeople?

  Subtitles You have to understand your spokespeople and what they go through to get good media results. Few responsible for hiring spokespeople know what makes a good public affairs officer. A crucial ingredient in understanding public affairs officers is…

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The Care and Feeding of Spokespeople-Survival Skills

Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and…

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