Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

journalism

Do Reporters Hate Cops? Law Enforcement And Media Objectivity

Highlights Is media objectivity a relic of the past (per the Columbia Journalism Review)? Many (most?) cops believe that media reporting of law enforcement and crime control is stereotypical, biased, and unobjective. Many police officers are leaving the job. Recruitment…

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It’s Time To Rethink Criminal Justice Media Policies

Observations It’s time for law enforcement and corrections to understand that saying nothing to the media about an event and failing to put out false rumors can end in disaster. Yes, we don’t like or trust the reporters. Truth be…

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Reporters Blasted For Inappropriate Social Media

Observations Reporters are taking heat for inappropriate social media posts. This comes on the heels of harsh journalistic criticism of posts in police social media pages. “Journalists don’t deserve a get-out-of-bigotry-jail free card just because they’re journalists.” Cops are never…

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Justice System: The Media Is Not Our Enemy

Observations Regardless as to your feelings about media relations and the justice system, reporters will let you influence them if you are seen as knowledgeable and trustworthy. It’s in our best interest to fully engage. American cops feel that they…

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Media Wildly Incorrect Regarding Mass Shootings

Observations While there is an increase in mass shootings, it’s certainly not the one a day figures promoted by the media. Most of the data you hear and read about school crime and mass shootings is wrong. As of this…

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Marketing On A Limited Budget: Don’t Ask for Favors

Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…

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Marketing On A Limited Budget: What We Can Do

Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at…

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How to Market on A Limited Budget

Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…

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Marketing Tactics

Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…

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Marketing Efforts Don’t Always Work

Subtitle Marketing:“It’s your job to make the story come alive.” The bottom line of any proactive release is to give the media what they want and need. “Success With the Media” I wrote, “Success With the Media, Everything You Need…

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