The Art of the Interview

Spokespeople Can Save Your Agency

by admin on January 22, 2018 · 2 comments

Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain, defend and admit errors when warranted. Your media representatives need a considerable amount of autonomy to be truly effective. […]

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Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to […]

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Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

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Should You Participate in Talk Radio?

by admin on May 1, 2017

Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I do my best to be in the studio. I go there with an agenda; it’s […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation of the person or people doing the speaking. The most important point is your comfort […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always apply to national or international television crews covering tough issues. You should never be off […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use the information I offer to create their own conclusions without attributing the source to me. […]

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