Hiring Spokespeople

Do We Deceive When We Hire Spokespeople?

by admin on August 14, 2017

Subtitles You have to understand your spokespeople and what they go through to get good media results. If there were a “truth in advertising” clause in the hiring of public affairs officers, bureaucracies everywhere would be sued daily. Few responsible for hiring spokespeople know what makes a good public affairs officer. “Success With the Media” I wrote, […]

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  Subtitles You have to understand your spokespeople and what they go through to get good media results. Few responsible for hiring spokespeople know what makes a good public affairs officer. A crucial ingredient in understanding public affairs officers is that they are often hired under false pretenses. Success With the Media I wrote, “Success […]

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