I’ve hosted and produced radio and television shows for both broadcast and the internet for over twenty years. The use of audio is, by far, my favorite medium.
Audio is easy to produce, inexpensive and easily transportable via the web.
Virtually all of today’s emphasis is on video and that’s a bit of a shame because for most people, audio is equally powerful and probably five percent the cost and complexity of video creation.
Anything slower than a high-speed connection (applies to the workplace and lots of people throughout the country and world) then video becomes troublesome.
4-G and mobile bandwidth may be the wonder of the world for many but I’ve downloaded lots of video on mobile devices and it’s not flawless.
Audio rocks. It’s a story-telling paradise that puts guests at ease. I can create the same quality audio show using a MacBook and a quality recorder and microphones compared to my earlier shows created in a radio studio with a technician.
Properly coached, guests tell stories more powerfully via audio. And listeners identify with the emotion a voice carries.
You need to consider audio. See the two articles below from Forbes (podcasts) and Marketing Charts (online radio) for context.
Marketing Charts: Among Weekly Users, Online Radio Consumption Trounces Online Video
But, Edison Research and Arbitron would like to remind everyone that there’s something else out there called online radio, and among users, it’s far ahead of online video in terms of weekly consumption. According to the researchers’ study, self-reported time spent per week is about 3 times higher for weekly online radio listeners (11 hours and 56 minutes) than for weekly online video viewers (4 hours). And the gap’s only getting bigger.
For example, last year, online radio listeners reported spending about 7-and-a-half hours more per week than online video viewers (9:46 versus 4:20). Rewind back to 2008, and the gap was less than 4 hours (6:13 versus 2:20). Between 2008 and 2013, weekly online radio users report increasing their weekly consumption by 343 minutes, compared to 100 minutes for online video viewers.
Forbes: Funnymen and iPhones: Why the Podcast is Finally Coming Into its Own
“The podcast is as old as two people talking on street corners” – Adam Carolla
There are nearly 250,000 unique podcasts in existence and nearly 100 million people in the US alone have, at some point, heard a podcast.
I also am encouraged by the growing quality of today’s podcasts content. I don’t think there’s any radio show that I’ve heard that seems more polished than RadioLab or 99% Invisible, and I think you see this level of quality in nearly every corner or niche you look.
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