Some groups are internet savvy. Marketing to others is difficult
Http://LeonardSipes.Com Alternative title: The religious like the internet and see it as valuable to their efforts. The Pew Internet and American Life Project recently created a statistical overview of the internet use of those religiously active (see below). Those of…
Student Use of Digital Media for News Exploding
Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social…
Age Differences Rule the Internet. Half of all Americans use Social Media
Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it…
Driving visitors to websites–new report from Pew
Driving visitors to websites–new report from Pew. Http://LeonardSipes.Com The Pew Research Center’s Project for Excellence in Journalism as to how people get to news and informational websites makes for fascinating reading and provides valuable insight as to web traffic in…
Government and Social Media–Creating Meaningful Experiences
By Leonard Sipes We are witnessing a fundamental shift in how people communicate. There are few times in world history where that happens and we are witnessing major change right now. For centuries, we traded information about concepts, products and…
