story telling

Stories Make the Web a Quality Experience

by admin on January 24, 2013 · 4 comments

From my other site at Http://MyLifeAudio.Com   Facebook Page at http://www.facebook.com/LeonardSipes Holly Finn from The Wall Street Journal writes about “Humanizing the Web” where she addresses deeper meanings from the online experience. The Internet is blazingly fast with people who run madly from page to page; skimming and not reading. The pace is tiring and the online experience […]

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Telling a Great Story Gets Results

by admin on December 12, 2012

Http://LeonardSipes.Com Article from my other website at MyLifeAudio.Com (Http://MyLifeAudio.Com) I made a presentation recently at the Ronald Regan building in downtown Washington, D.C. during a conference focusing on customer service.  I and my co-presenter Tim had 30 minutes to summarize the advantages of using social media as a customer service strategy. Any conference presentation has […]

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Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or there has to be an opportunity for wonderful photos or great human interest. Human interest […]

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