spokespeople

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I do my best to be in the studio. I go there with an agenda; it’s […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation of the person or people doing the speaking. The most important point is your comfort […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always apply to national or international television crews covering tough issues. You should never be off […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use the information I offer to create their own conclusions without attributing the source to me. […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at the speed of a bureaucracy. Unfortunately, the fast pace required is the primary reason that […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations with the media, there are times when you have to play hardball. Success With the […]

Share

Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes with it) is your best defense. Holding my breath and counting to ten before I slowly exhale seven or eight times immediately before […]

Share