Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

SEO

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or…

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95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?

Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook  page Research: From Search…

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Frequent Blog Posts and Social Networks Means Success Per Study

  Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per…

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Using Video or Audio to Explain and Sell Your Website

Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is…

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Grammar Girl—The Secret Sauce of Successful Websites

Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly…

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Driving visitors to your website-Search strategies rule

  Http://LeonardSipes.Com This will be a short article with three links but packs a ton of punch. I took some heat from friends in social media when I wrote that search, not social media was the key to getting people…

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How do people get information about their community?

Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind….

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SEO

Search Engine Optimization and Marketing Simplified

Http://LeonardSipes.Com I help run a variety of government websites that produce high numbers of page views. After multiple years of success, and after helping others create and market websites, I received a challenge. “Your success is partially based on the…

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SEO

Are SEO Experts Frauds? Key Steps to Search Engine Optimization

Http://LeonardSipes.Com This is a topic in more than a couple web forums. People I assist want to know more about search engine optimization (SEO) than any other topic. It’s as if people feel that there’s something magic about the “tricks”…

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