promotions

Promoting West Virginia

by admin on February 12, 2018 · 0 comments

First offered by The State Journal published by NCWV Media. NCWV is West Virginia’s leading news source for over 155 years, featuring in-depth coverage of news, sports and events. The article is a marketing and social media tribute to the people of West Virginia. See State Journal. Author  Leonard Adam Sipes, Jr. Thirty-five years of speaking […]

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Human Interest Stories are Key to Promotions

by admin on September 11, 2012

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news value or an opportunity for wonderful photos/video or great human interest. The reluctance some have […]

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Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or there has to be an opportunity for wonderful photos or great human interest. Human interest […]

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