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Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always apply to national or international television crews covering tough issues. You should never be off […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use the information I offer to create their own conclusions without attributing the source to me. […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at the speed of a bureaucracy. Unfortunately, the fast pace required is the primary reason that […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations with the media, there are times when you have to play hardball. Success With the […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes with it) is your best defense. Holding my breath and counting to ten before I slowly exhale seven or eight times immediately before […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to the media. Your executive is writing friends on social media about how this idiot reporter […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your experts make mistakes. Success With the Media I wrote, “Success With the Media, Everything You […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when it is clearly to your advantage to “buy yourself a day.” It is perfectly justifiable […]

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