pitching media

Human Interest Stories are Key to Promotions

by admin on September 11, 2012

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news value or an opportunity for wonderful photos/video or great human interest. The reluctance some have […]