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Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems.  I have been associated with state and national media for over 30 years and I want to […]

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Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This is the third article […]

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What if we were really good at social media?

by admin on February 8, 2012

Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first article was based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be the most insightful social media document of all time. The essence is the media’s attempt to […]

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Http://leonardSipes.Com The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School may be the most insightful social media document of all time. The essence is the media’s attempt to master internet and social media based strategies “and” turn a profit at the same time. But the lessons […]

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Social Can’t Compete with Traditional Media

by admin on January 2, 2012

Http://LeonardSipes.Com Forbes offers another excellent article (see below) on how Twitter and additional social media platforms influence corporate decisions. The problem with the article is context and an understanding as to how information and opinions are generated. A related concern is the flow of information. We live in the age of social information where the […]

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Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind. The observations are limited but understandable considering the well-documented decline in traditional media use. There’s […]

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Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and […]

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