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Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your communication objectives play an important role. Stick to them. Take control of the interview. Choose […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey. They are known as your “overriding communication objectives.” Success With the Media I wrote, “Success […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and others need a common understanding as to what constitutes news. Success With the Media I […]

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The Art of the Interview-Talking to Reporters

by admin on January 24, 2017

Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than what you give to the reporter. You are “artfully” selling yourself, your trustworthiness, and the […]

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Does The Media Like Your Organization?

by admin on January 17, 2017

Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking and that you operate in the public’s best interest are vital ingredients to obtain fair […]

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  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and […]

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  Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, “Success With […]

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Subtitles: Deniability may be the single most important function of press representatives. I have discovered a simple truth in life: It is clearly in your best interest if reporters respect and like you, and the people you represent. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional […]

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Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you will come to regret your lack of preparation. Author Leonard A. Sipes, Jr. Thirty-five years […]

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Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, […]

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