Internet

Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook  page Research: From Search Engine Land: “Truth be told, around 95% of all websites are below 30 visitors a […]

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Manipulating Blogs and the Internet

by admin on August 22, 2012 · 2 comments

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The premise of the book is something he refers to as “trading up the chain;” convince […]

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Http://LeonardSipes.Com As someone writing about public relations and social media, I try to bring fresh perspectives to my subjects. But recent articles and research from Pew Internet and an array of other sources on teens and the internet cover the subject rather well.  See the graphic below based on Pew Internet data by Online College.Org. […]

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  Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guests addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I share their enthusiasm about the “potential” of social, we still have a long way to go as […]

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Using Social Media to Predict Future Behavior

by admin on February 22, 2012

Http://LeonardSipes.Com It’s rather obvious that web and social sites are a journey into the soul of a person or organization. Website appearance and the quality of content makes a statement which scares the dickens out of all of us who self publish without editors. I spend President’s Day looking at e-mail that I haven’t had time to […]

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Http://LeonardSipes.Com One third of Americans have a smartphone and half of all adult cell owners (51%) had used their phone at least once to get information they needed right away per new research from Pew. There are Asian countries where the majority of Internet searching comes from people using mobile devices. That will happen in […]

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Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign. They asked me if I wanted to understand the intricacies of advertising? I eagerly said […]

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  Http://LeonardSipes.Com This report substantiates what we already know; video use is exploding on the Internet. Pew does their usual outstanding job of documenting changes in Internet use. But what does it mean for those of us in government, associations and nonprofits? It means that creating products via video is easier than ever with small […]

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            Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all web experts will tell you that you are almost obligated to go where your audience […]

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The Internet and Campaign 2010

by admin on March 18, 2011

Pew Internet & American Life Project Overview 54% of adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to […]

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