Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

human interest

Human Interest Stories are Key to Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news…

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Telling a Story is Key to Successful Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…

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