government

Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Article There are two […]

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Podcasting Growth and Best Practices

by admin on May 27, 2016

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

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Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute (http://www.digitalgovernment.com/)/Cgov (http://www.cgovcop.org/) Conference on improving customer service at the Ronald Reagan Building in Washington, D.C. Leonard Sipes (Senior Public Affairs Specialist/Social Media Manager) and Timothy Barnes (Enterprise […]

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What is Social Media?

by admin on April 8, 2013 · 3 comments

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator. But she surprised me by confessing that she was not “up to speed” on social […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time in college) since the age of 18. I find most government workers reasonably dedicated to […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to start a social media program. Is this correct? I’ve always struggled with the concept of […]

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Http://LeonardSipes.Com Question: Will Hurricane Sandy be the first major social media emergency? Will widespread power outages and flooding force people to turn to social media for up-to-date information through portable devices? If so, how accurate will that information be? (Reuters) – Louis Uccellini, director of the National Oceanic and Atmospheric Administration’s Centers for Environmental Prediction “…stopped short […]

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Http://LeonardSipes.Com I was invited to Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me for an overview of social media with an emphasis on the advantages of participation. Some in […]

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Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This is the third article […]

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