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Http://LeonardSipes.Com Note: Good writers visualize their readers. I see a women/girl being the victim of internet bullies posting photos or salacious stories on Facebook and related social sites. This article is for her. There was an article in the New York Times addressing reputation management. The fundamental question was neutralizing negative articles or blog posts […]

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Http://LeonardSipes.Com Question;  can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or […]

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Children on Facebook

by admin on December 2, 2011

  Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with.  They want older audiences; people of influence; people who support causes. Older audiences are rapidly catching up with some of the highest percentage increases in social media use. […]

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Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and Facebook pages. You do all this “but” you get little traffic from these sources to […]

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  Http://LeonardSipes.Com Facebook for business applies to government, associations and nonprofits—the lessons are the same. The bottom-line is use of a page rather than a profile for entities. The guide shows you how to get the most from your page. Profiles (regular Facebook accounts) have a way of getting out of control because you’re inclined […]

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The Internet was supposed to be the ultimate platform for democracy; a way to be exposed to a wide variety of opinions. Years ago researchers declared that those with liberal arts college educations made the best leaders. People who sought or were exposed to differing opinions and understood multiple points of view gained an intrinsic […]

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Guides on Using Facebook

by admin on June 16, 2011

            Http://leonardsipes.com On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family and others they know. Profiles have a way of becoming a spam quagmire especially when you’re […]

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                Http://leonardsipes.com There are two kinds of Facebook opportunities, profiles and pages (see http://www.facebook.com/influencers). Profiles are generally for individuals and pages are geared for organizations.  There are organizations that create a presence using both formats. Yes, some of us have experimented with Profiles while representing blogs, associations, agencies […]

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Driving visitors to websites–new report from Pew. Http://LeonardSipes.Com The Pew Research Center’s Project for Excellence in Journalism as to how people get to news and informational websites makes for fascinating reading and provides valuable insight as to web traffic in general. Some observations: No site holds visitors for long. The average visitor spends three minutes […]

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