Honesty and Public Relations

by admin on May 29, 2012 · 4 comments

Http://LeonardSipes.Com After thirty-two years of speaking to the media and tens of thousands of interviews I’ve come to recognize that the most difficult part of the public affairs profession is communication honesty. It’s an observation and concern shared by many in our profession. It’s simply too tempting for many to bend the truth to the point where […]


Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.”  In contrast, one-quarter […]


Social Can’t Compete with Traditional Media

by admin on January 2, 2012

Http://LeonardSipes.Com Forbes offers another excellent article (see below) on how Twitter and additional social media platforms influence corporate decisions. The problem with the article is context and an understanding as to how information and opinions are generated. A related concern is the flow of information. We live in the age of social information where the […]