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Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is whether non-commercial sites should adopt the same strategies? The bulk of visitors to any website […]

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Http://LeonardSipes.Com (Note that I write about the internet and PR experiences of government, associations and nonprofits). Pew states that 65 percent of Americans are involved in social media but what do we mean by “involved?” The research below from Pew suggests that power users constitute about 20%-30% of Facebook users. Only 5 percent of Facebook […]

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