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Http://LeonardSipes.Com and Http://MyLifeAudio.Com Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The material below is content for a PowerPoint on creating great content. It accompanies the first product titled, “The Advantages of Government Social […]

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Manipulating Blogs and the Internet

by admin on August 22, 2012 · 2 comments

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The premise of the book is something he refers to as “trading up the chain;” convince […]

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  Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the […]

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Blogs and Social Media Sites That Die

by admin on December 30, 2011 · 6 comments

Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort.  I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can get as many as 2,500 page views a day. But starting from scratch and establishing […]

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          Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In essence, these two events opened the door to subject matter experts to provide their analysis […]

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One Hour a Day Blogging

by admin on June 27, 2011

              Http://LeonardSipes.Com There’s a large number of subject matter experts who try blogging and give up; it’s hard to see the benefits for you or your organization. Too much pain and too little gain. The principle difficulty is time; most of us don’t have a lot of it. So […]

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