audience

Can Social Media Achieve Your Goals?

by admin on May 20, 2013

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator. But she surprised me by confessing that she was not “up to speed” on social […]

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Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social media and I’m constantly being told that I need a loyal audience of engaged fans […]

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            Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all web experts will tell you that you are almost obligated to go where your audience […]

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