audience. goals

What is Social Media?

by admin on April 8, 2013 · 3 comments

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one […]


Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to start a social media program. Is this correct? I’ve always struggled with the concept of […]