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Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to the media. Your executive is writing friends on social media about how this idiot reporter […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your experts make mistakes. Success With the Media I wrote, “Success With the Media, Everything You […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when it is clearly to your advantage to “buy yourself a day.” It is perfectly justifiable […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your communication objectives play an important role. Stick to them. Take control of the interview. Choose […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey. They are known as your “overriding communication objectives.” Success With the Media I wrote, “Success […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and others need a common understanding as to what constitutes news. Success With the Media I […]

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The Art of the Interview-Talking to Reporters

by admin on January 24, 2017

Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than what you give to the reporter. You are “artfully” selling yourself, your trustworthiness, and the […]

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Does The Media Like Your Organization?

by admin on January 17, 2017

Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking and that you operate in the public’s best interest are vital ingredients to obtain fair […]

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  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and […]

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