This will be a short article with three links but packs a ton of punch.
I took some heat from friends in social media when I wrote that search, not social media was the key to getting people to your website. But I also believe that social media is a key component of creating material that gets visitors to your website. See http://leonardsipes.com/how-do-people-get-information-about-their-community/ . The article offers data from Pew as to the power of search when looking for local data.
More evidence of the power of search versus social media for American and Canadian users is at http://www.dacgroup.com/news/how-marketers-respond-to-more-intelligent-searches-will-determine-their-success?utm_source=sel&utm_medium=scap&utm_campaign=email. The bottom line is that search dominates information gathering.
The best article even written on making your site as valuable as possible to search engines is at http://www.seobook.com/archives/001792.shtml. Aaron Wall and Andy Hagans at SEOBook provide a wonderful list of strategies for responsibly building links and website traffic. If search tops social then the suggestions become crucial.
Search is much more valuable than social media as to getting visitors to your site. But please understand that social media components of your website create great content that satisfy visitors, search engines and create links (i.e., adding transcripts from audio or video products).
Obtaining the best possible links to your site is the most effective method of getting traffic from search engines. Links are like votes of confidence. The more powerful the linking site the more it influences search engines.
But it’s still a matter of creating great content and providing the best possible resource for people coming to your site.
Additional articles on this site that address the power of search: and http://leonardsipes.com/are-engaged-and-loyal-audiences-realistic-goals-for-social-media/ and http://leonardsipes.com/why-facebook-doesn%E2%80%99t-send-traffic-to-your-website/
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