Most people only think of YouTube when they’re creating and distributing videos on the Internet.
YouTube is vital, but why stop there? Why not distribute to YouTube and lots of additional sites at the same time through TubeMogul?
TubeMogul distributes footage to video sites for free for most agencies. There is a premium service available that concentrates on enhanced analytics and distribution to additional sites.
My government agency used the free service for several years with a minimum of 65,000 views.
What length works best?
Bottom line; shorter videos work on the Internet. Longer videos do not.
We do 30 minute productions because we distribute to a television network.
For Internet purposes, we used to cut our 30 minute TV shows down to 10 minutes and add a link for those interested in the entire show.
Our goal for the future is to do five minute versions (maximum) and include a link to the larger program.
After five minutes, the research indicates that you lose 80 percent of web traffic.
Government-nonprofit-association productions must quickly get to the point in short videos, include footage and have a music introduction and close. A video conversation beats a monolog every time. Monologs die on the Internet.
Information on TubeMogul is available at http://www.tubemogul.com/about/company
Case Studies: http://www.tubemogul.com/
Syndication Sites: http://www.tubemogul.com/about/oneloadsites