Twitter

The Goals of Social Media

by admin on October 8, 2012

Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating  a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox.  I want to use it during the presentation so the easiest way is to put it into my site. Goals and measurements in college social […]

Share

Http://LeonardSipes.Com Question;  can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or […]

Share

Social Can’t Compete with Traditional Media

by admin on January 2, 2012

Http://LeonardSipes.Com Forbes offers another excellent article (see below) on how Twitter and additional social media platforms influence corporate decisions. The problem with the article is context and an understanding as to how information and opinions are generated. A related concern is the flow of information. We live in the age of social information where the […]

Share

Is it too easy to be negative on Twitter?

by admin on December 12, 2011

Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the Pew Research Center’s Project for Excellence in Journalism analyses social media coverage of the 2011 […]

Share

The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders of Twitter ReadWriteWeb Public Relations Society of America

Share

Local TV Newscasts Expanding–The New York Times Data is Making the Business Case for Twitter–Fortune The Google+ Factor: Battling for Social Network Supremacy–PRSA                    

Share

  This space addresses government, association and nonprofit use of social media and advanced public relations techniques. In past articles I addressed the great reluctance of these groups to engage in social media. What if I told you that 47 of the 50 governors are using Facebook and Twitter? If it’s OK for them to […]

Share

            Http://LeonardSipes.com Pew creates wonderful research on Internet use and there’s little to say here beyond what mainstream media has offered. Thirteen percent of online adults use Twitter representing an increase from a previously reported eight percent. What’s truly interesting is the fact that Blacks and Hispanics represent (by far) […]

Share

LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of journalism). For those of you who listen to Leo’s shows, you know he represents the […]

Share