SEO

The new “Fred” Google ranking update has cut the traffic for my “Crime in America” website in half (http://crimeinamerica.net). I have thirty-five years of speaking for national and state criminal justice agencies. I’m a former Senior Specialist for Crime Prevention for the Department of Justice’s clearinghouse and the former Director of Information Services, for the […]

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From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

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Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

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Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook  page Research: From Search Engine Land: “Truth be told, around 95% of all websites are below 30 visitors a […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to start a social media program. Is this correct? I’ve always struggled with the concept of […]

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Asking for Comments and Links for New Websites

by admin on September 17, 2012 · 1 comment

Http://LeonardSipes.Com A standard method of introducing yourself and your new website is to contact others within your field and ask for comments and the possible exchange of links (other sites placing your web address on theirs). This is best done with a minimum of 50 posts or articles. There are endless suggestions as to driving […]

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Http://leonardSipes.Com “Marketing Charts” is one of my favorite places for quick explanations of social media and website development issues. For the people I work with, a common question is measuring success. The “Marketing Charts” article below addresses the issue through an analysis of web metrics from a marketer’s point of view. What Measures to Use? […]

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  Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the […]

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Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is whether non-commercial sites should adopt the same strategies? The bulk of visitors to any website […]

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Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly successful. For the rest of us who struggle mightily with our websites hearing how one […]

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