Nonprofits/Associations

4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social change throughout the world and their willingness to express feelings through digital interactions. For me […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their version of Facebook/Twitter) and contribute. Google+, Google search and YouTube will have an increasing impact on associations and nonprofits. Google wants to work with you through their products. Note; there will be a […]

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Mobile Technology and Charitable Giving

by admin on February 3, 2013

From my other website at Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Research from Pew on charitable giving suggests that people are ready and willing to use their socially connected tools to give to charities, especially during emergencies. As Americans become increasingly socially connected (two-thirds are involved in social networks) and with the percentage of smart phone use exceeding […]

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The Goals of Social Media

by admin on October 8, 2012

Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating  a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox.  I want to use it during the presentation so the easiest way is to put it into my site. Goals and measurements in college social […]

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Statistics on Supporting Social Change

by admin on August 21, 2012

Http://LeonardSipes.Com I recently offered an article titled  Social Media and Nonprofits Drive Social Change “If” Effective at http://leonardsipes.com/social-media-and-nonprofits-drive-social-change-if-effective/ . The 2012 Social Change Impact Report about the current state of social change around the world was commissioned by Walden University and conducted online by Harris Interactive in February–March 2012. The thrust of the article was that there […]

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  Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article: Nonprofits have a wonderful opportunity to involve people through social media per new research. The 2012 Social Change Impact Report about the current […]

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Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article:  Concerned about reaching those involved in local issues?   Target those using smart phone and tablets to get access to local news. There is […]

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Http://leonardSipes.Com “Marketing Charts” is one of my favorite places for quick explanations of social media and website development issues. For the people I work with, a common question is measuring success. The “Marketing Charts” article below addresses the issue through an analysis of web metrics from a marketer’s point of view. What Measures to Use? […]

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Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably is) the most insightful social media document of all time. This is the third article […]

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Http://LeonardSipes.Com (PR and social media for government, associations and nonprofits) I wrote an article describing assistance from Google regarding assistance to nonprofits, see http://leonardsipes.com/kudos-to-google-help-for-nonprofits-and-associations/. Now, YouTube (owned by Google) is offering an array of incentives to encourage nonprofits to take advantage of its services. One of the challenges of working with nonprofits and associations is getting them to […]

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