Government

Creating Panic or Fake News With Video

by admin on October 10, 2017

  Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are people who create fake stories for power and fun. It’s a nightmare for the emergency management and law enforcement communities. Author  Leonard Adam Sipes, Jr. Thirty-five years of […]

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Subtitles There’s a new paradigm in Presidential media relations. Why? How honest are we in government, business and the media? Bannon feels that the media will take any side but Trump’s, thus there is little to nothing to gain by playing nice. No, media relation’s rules haven’t changed for the rest of us. Author Leonard […]

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Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Article There are two […]

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Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Success With the Media I wrote, “Success With the Media, Everything You […]

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Subtitles: The federal government spends $1 billion annually on public affairs work, and allocates $500 million for salaries. Is federal spending on public affairs too much? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Graduate, post-master’s Certificate of Advanced Study, Johns Hopkins University. Please share, but all […]

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Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Success With the Media I wrote, “Success With the Media, Everything You Need to […]

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Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking to reporters while representing national and state governments, and after a lifetime of conversing with […]

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Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

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Podcasting Growth and Best Practices

by admin on May 27, 2016

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

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Sipes: ‘Preston County is uniquely suited for growth,’ Terra Alta resident promoting county through his award-winning work Leonard Sipes Jr. Leonard Sipes Jr. is using his expertise in promotions and marketing to get the word out about Preston County. by Nicole Lemal-Stefanovich CORRESPONDENT Posted on Feb 16, 2016 TERRA ALTA — At the age of […]

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