Fear of Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content; the best articles, audio, video and other methods of communication. Social media IS content creation. […]

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From my other website at Http://MyLifeAudio.Com Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association or nonprofit with grace and power. The main impediment to public speaking is fear […]

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Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming trough flooded streets). There were additional stories documenting malicious use of Sandy-related social media since […]

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What is Social Media?

by admin on April 8, 2013 · 3 comments

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one […]

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Http://LeonardSipes.Com At what point does social media become a distraction? You’re going to be confused with my use of the infographic below; it shows the booming use of social media within the collegiate world.  For that demographic  (younger people) social media is a great tool. But a variety of data indicate that social media is […]

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Http://LeonardSipes.Com This  is the second article on Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of blame on both blogs and the mainstream media for lack of fact checking. See the first at http://leonardsipes.com/manipulating-blogs-and-the-internet/ . The premise of the book is something he refers to as “trading up the chain;” convince […]

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Manipulating Blogs and the Internet

by admin on August 22, 2012 · 2 comments

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The premise of the book is something he refers to as “trading up the chain;” convince […]

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Http://LeonardSipes.Com I was invited to Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me for an overview of social media with an emphasis on the advantages of participation. Some in […]

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Http://LeonardSipes.Com I wrote “Stress and Public Relations” last week and received comments and questions via e-mail, LinkedIn and Twitter. Most debated the reasons for stress in communications but several suggested that social media was a contributing factor. The original article was based on a findings from CareerCast/PR Newser on the ten most stressful jobs. Summary: […]

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Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems.  I have been associated with state and national media for over 30 years and I want to […]

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