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Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to the media. Your executive is writing friends on social media about how this idiot reporter […]

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Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Article There are two […]

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The Goals of Social Media

by admin on October 8, 2012

Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating  a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox.  I want to use it during the presentation so the easiest way is to put it into my site. Goals and measurements in college social […]

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Http://LeonardSipes.Com As someone writing about public relations and social media, I try to bring fresh perspectives to my subjects. But recent articles and research from Pew Internet and an array of other sources on teens and the internet cover the subject rather well.  See the graphic below based on Pew Internet data by Online College.Org. […]

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Http://LeonardSipes.Com Question: Is it time to admit that social media has multiple definitions and uses? Assertion: There are two types of organizations using social media; those who simply push information out and those who depend on people  interacting to survive. Article: “Describe your sex life with a movie title,” was a recent post on my […]

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Http://LeonardSipes.Com Question;  can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or […]

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Children on Facebook

by admin on December 2, 2011

  Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with.  They want older audiences; people of influence; people who support causes. Older audiences are rapidly catching up with some of the highest percentage increases in social media use. […]

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Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and Facebook pages. You do all this “but” you get little traffic from these sources to […]

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Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on  the online world of teens comes from Pew and the experience, while cautionary as to bullying,  is not as bad as others have made it out to be. Fifteen percent report online “meanness.”  The report shows parents actively involved in the […]

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Http://LeonardSipes.Com The Pew Research Center creates the best data on who uses the Internet and how it’s used. The latest data (citation below) states that the Internet is now the primary source of information for local business, education and restaurants. The survey looks at all forms of communication including television, newspapers, radio, the internet and […]

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