Emergency Media Relations

Breaking Bad News First: Kill The Lawyers

by admin on June 28, 2017

Subtitles Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media results. I […]

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Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I […]

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Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available […]

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Subtitles Breaking bad news first can put you in control of difficult circumstances. The first thing to do is to thoroughly understand your subject matter. Write the release as a news story. Depending upon the complexity of the issue, this may be the longest news release you have ever written. Some believe that your top […]

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Breaking Bad News Puts You in Control

by admin on May 31, 2017 · 1 comment

Subtitles Do you want to influence the story? Then you need to talk to reporters. Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because […]

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  Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer questions. Confusion over facts is how organizations are injured, and this is how senior staff lose their jobs. When organizations speak, it is essential […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

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Should You Participate in Talk Radio?

by admin on May 1, 2017

Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I do my best to be in the studio. I go there with an agenda; it’s […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

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Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, […]

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