Emergency Media Relations

  Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer questions. Confusion over facts is how organizations are injured, and this is how senior staff lose their jobs. When organizations speak, it is essential […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I do my best to be in the studio. I go there with an agenda; it’s […]

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Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

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Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, […]

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Successful Media Relations: The Need For One Spokesperson Subtitles: Blaming media difficulties on the budget. It’s not our fault. The need for one spokesperson. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Success With the Media I wrote, “Success […]

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Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Success With the Media I wrote, “Success With the Media, Everything You […]

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Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Success With the Media I wrote, “Success With the Media, Everything You Need to […]

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Who Makes Media Decisions In Your Agency?

by admin on September 20, 2016 · 1 comment

Subtitles Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? The larger the decision-making committee, the greater the potential for problems. Is managing public affairs for any complex organization like “herding cats?” Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and […]

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Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking to reporters while representing national and state governments, and after a lifetime of conversing with […]

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