This is a topic in more than a couple web forums.
People I assist want to know more about search engine optimization (SEO) than any other topic. It’s as if people feel that there’s something magic about the “tricks” you can employ to get people to come to your site.
I’ve spent as much time as anyone investigating the endless series of tips and tricks and this is the conclusion I’ve come to; there are no secrets to getting people to your site.
It’s a matter of doing the following:
1. Create great content. Create articles, audio or video people like and want to follow.
2. Create great content as often as possible.
3. Use key words to help people find your material. If they are looking for information on the best ways to market websites, using these words naturally and consistently throughout your material will help.
4. Get similar websites and blogs to link to yours. Regardless as to all the endless SEO advice, Google, Bing and the other search engines are going to principally push traffic to sites with lots of links.
5. Market your site, especially to similar sites.
Now, I believe that I just saved you an immense amount of time.
All of us chase the latest and greatest in search engine optimization and you can either spend endless hours reading or signing up for expensive courses or you can stick to the above. Yep, there are a thousand additional things you can do, but all collectively don’t equal the steps articulated above.
Note that traffic sent through SEO carries baggage. For example, advertisers aren’t spending a lot of money on media websites because people spend little time there when they come from search engines.
However, people coming through direct links (your web address is listed on other sites or they already know it) do spend considerably more time thus becoming a more valuable consumer more prone to supporting your causes and donating money.
More on this in a future post.
Best, Len Sipes
