11 percent of Americas own tablets. What does it mean for your website?

by admin on November 2, 2011 · 1 comment


Hello from Blog World

You can look at ‘The Tablet Revolution” from the Pew Project for Excellence in Journalism as a microcosm of early adopters of new technology.  There are some surprising results:

Consuming news (53 percent) is more popular than social networking (39 percent).

Just 14 percent have paid for news content. Another 23 percent get access to news sites because they have paid a subscription to a traditional publication.

Even though two-thirds have a news app the browser is still the most popular method of getting news.

Just 21 percent state that they would pay $5.00 a month for news.

Eight in 10 get their news through tablets.

Tablet owners spend more time with news items and share the results.

My analysis:

I just created a post suggesting that there are power users who comment on social media sites (http://leonardsipes.com/is-social-media-really-social/).

It strikes me that tablet users (mostly middle-age, higher income working individuals) may constitute another group of power users worth pursuing.

Lessons: Make sure your websites are optimized for the iPad (81 percent of tablets). Be sure your sites are optimized for browser searches.

Best, Len.

Source: http://pewresearch.org/pubs/2119/tablet-news


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