Latest Posts

Reporters Often Know More Than You Think-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to the media. Your executive is writing friends on social media about how this idiot reporter […]

Can You Write the Reporter’s Story? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters […]

The Art of the Interview-Your Boss Talks to Reporters Without Telling You

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your experts make mistakes. Success With the Media I wrote, “Success With the Media, Everything You […]

The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying Yourself A Day

Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when it is clearly to your advantage to “buy yourself a day.” It is perfectly justifiable […]

Trump-Fake News-Public Relations-The Media And Trust Are All Intertwined

Subtitles There’s a new paradigm in Presidential media relations. Why? How honest are we in government, business and the media? Bannon feels that the media will take any side but Trump’s, thus there is little to nothing to gain by playing nice. No, media relation’s rules haven’t changed for the rest of us. Author Leonard […]

The Art of the Interview-Advocates-Politics-Simplicity-Honesty

Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your communication objectives play an important role. Stick to them. Take control of the interview. Choose […]

How to Handle Unexpected and Negative Media Inquiries (“O My Gawd” Interviews)

Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey. They are known as your “overriding communication objectives.” Success With the Media I wrote, “Success […]

The Art of the Interview-Do We Create Negative News?

Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and others need a common understanding as to what constitutes news. Success With the Media I […]

The Art of the Interview-Talking to Reporters

Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than what you give to the reporter. You are “artfully” selling yourself, your trustworthiness, and the […]

Does The Media Like Your Organization?

Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking and that you operate in the public’s best interest are vital ingredients to obtain fair […]

Social Media

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Public Relations

Reporters Often Know More Than You Think-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to the media. Your executive is writing friends on social media about how this idiot reporter […]

Can You Write the Reporter’s Story? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters […]

The Art of the Interview-Your Boss Talks to Reporters Without Telling You

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your experts make mistakes. Success With the Media I wrote, “Success With the Media, Everything You […]

The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying Yourself A Day

Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when it is clearly to your advantage to “buy yourself a day.” It is perfectly justifiable […]

Trump-Fake News-Public Relations-The Media And Trust Are All Intertwined

Subtitles There’s a new paradigm in Presidential media relations. Why? How honest are we in government, business and the media? Bannon feels that the media will take any side but Trump’s, thus there is little to nothing to gain by playing nice. No, media relation’s rules haven’t changed for the rest of us. Author Leonard […]

The Art of the Interview-Advocates-Politics-Simplicity-Honesty

Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your communication objectives play an important role. Stick to them. Take control of the interview. Choose […]