Latest Posts

News Coverage Stinks-Why I Wrote “Success With the Media”

News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and electronic reports that served the public well. Through a combination of on and off the record conversations, news, context, and valuable information would flow. Decision- […]

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Sipes Promoting County Through His Award-Winning Work

Sipes: ‘Preston County is uniquely suited for growth,’ Terra Alta resident promoting county through his award-winning work Leonard Sipes Jr. Leonard Sipes Jr. is using his expertise in promotions and marketing to get the word out about Preston County. by Nicole Lemal-Stefanovich CORRESPONDENT Posted on Feb 16, 2016 TERRA ALTA — At the age of […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Expert Witness for Crime and Criminal Justice Issues

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Forty-Five Years of Award-Winning Justice System Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr. has 45 years of progressively responsible criminal justice experience at national and state agencies beginning as a Maryland State Police Cadet and Trooper. He is an award-winning media affairs […]

Create Great Content To Improve Government Customer Service

Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute (http://www.digitalgovernment.com/)/Cgov (http://www.cgovcop.org/) Conference on improving customer service at the Ronald Reagan Building in Washington, D.C. Leonard Sipes (Senior Public Affairs Specialist/Social Media Manager) and Timothy Barnes (Enterprise […]

The New Audio and Video Producers-You Just Don’t Know We Exist

Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of new tech tools. What’s so special about us? We don’t have an ounce of formal training in any of the above. What’s so interesting about us? […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Don’t Tick Off Socially Conscious Consumers-New Research

4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social change throughout the world and their willingness to express feelings through digital interactions. For me […]

Social Media

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Public Relations

News Coverage Stinks-Why I Wrote “Success With the Media”

News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and electronic reports that served the public well. Through a combination of on and off the record conversations, news, context, and valuable information would flow. Decision- […]

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet

From my other website at Http://MyLifeAudio.Com Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association or nonprofit with grace and power. The main impediment to public speaking is fear […]

Can Social Media Achieve Your Goals?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes […]

Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when I read an article on Bing and Google search results. From Search Engine Land (my […]