Latest Posts

The New Audio and Video Producers-You Just Don’t Know We Exist

Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of new tech tools. What’s so special about us? We don’t have an ounce of formal training in any of the above. What’s so interesting about us? […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Don’t Tick Off Socially Conscious Consumers-New Research

4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social change throughout the world and their willingness to express feelings through digital interactions. For me […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Need Time to Create Content? Use WordPress.Com

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content; the best articles, audio, video and other methods of communication. Social media IS content creation. […]

Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet

From my other website at Http://MyLifeAudio.Com Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association or nonprofit with grace and power. The main impediment to public speaking is fear […]

Social Media and Emergencies-A Solution for Out of Control Rumors

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming trough flooded streets). There were additional stories documenting malicious use of Sandy-related social media since […]

95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?

Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook  page Research: From Search Engine Land: “Truth be told, around 95% of all websites are below 30 visitors a […]

Emotional Content Wins-Or Does It?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles on social media; an overview of Upworthy. Upworthy is, “A social packaging and not-quite-news site […]

Social Media

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Need Time to Create Content? Use WordPress.Com

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content; the best articles, audio, video and other methods of communication. Social media IS content creation. […]

95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?

Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook  page Research: From Search Engine Land: “Truth be told, around 95% of all websites are below 30 visitors a […]

Your Customer Service Sucks-Solve It With Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and ask about the snow-plowing capabilities  of a garden tractor and I get someone that struggles […]

Public Relations

Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet

From my other website at Http://MyLifeAudio.Com Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association or nonprofit with grace and power. The main impediment to public speaking is fear […]

Can Social Media Achieve Your Goals?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes […]

Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when I read an article on Bing and Google search results. From Search Engine Land (my […]

The Washington Center is Seeking Speakers

Colleagues: Dario Sotomayor <Dario.Sotomayor@twc.edu> at the Washington Center for Internships and Academic Seminars is looking for speakers in Washington, D.C. I am speaking to a group from Central America in early May on social media. He is looking for additional presenters. A speaker’s fee is available. Please contact him directly. Best, Len. From Dario: Does anyone […]

What is Social Media?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one […]

Apple and Public Relations-The Chickens Have Come Home to Roost

Http://leonardSipes.Com and Http://MyLifeAudio.Com As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its edge. One went so far as to recently proclaim, “Die Apple, die.” Listening to a variety of podcasts and reading tech-related […]