Latest Posts

Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce

Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I […]

Trump, Comey, Leaks to the Media and Your Organization

Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available […]

Breaking Bad News First: The Press Release and Who Speaks

Subtitles Breaking bad news first can put you in control of difficult circumstances. The first thing to do is to thoroughly understand your subject matter. Write the release as a news story. Depending upon the complexity of the issue, this may be the longest news release you have ever written. Some believe that your top […]

Breaking Bad News Puts You in Control

Subtitles Do you want to influence the story? Then you need to talk to reporters. Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because […]

Final Tips For “The Art of the Interview” # Two

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

Trump, Comey, And The Need For One Spokesperson

  Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer questions. Confusion over facts is how organizations are injured, and this is how senior staff lose their jobs. When organizations speak, it is essential […]

Final Tips For “The Art of the Interview”

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

Should You Participate in Talk Radio?

Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I do my best to be in the studio. I go there with an agenda; it’s […]

Press Conferences-What to Wear-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation of the person or people doing the speaking. The most important point is your comfort […]

Have You Been Through Media Hell? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

Social Media

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Public Relations

Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce

Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I […]

Trump, Comey, Leaks to the Media and Your Organization

Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available […]

Breaking Bad News First: The Press Release and Who Speaks

Subtitles Breaking bad news first can put you in control of difficult circumstances. The first thing to do is to thoroughly understand your subject matter. Write the release as a news story. Depending upon the complexity of the issue, this may be the longest news release you have ever written. Some believe that your top […]

Breaking Bad News Puts You in Control

Subtitles Do you want to influence the story? Then you need to talk to reporters. Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because […]

Final Tips For “The Art of the Interview” # Two

Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe that organizations need to look inward to get better media […]

Trump, Comey, And The Need For One Spokesperson

  Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer questions. Confusion over facts is how organizations are injured, and this is how senior staff lose their jobs. When organizations speak, it is essential […]