Latest Posts

Surviving Donald Trump-What It Means for Media and Public Relations

  Subtitles We all need to rededicate ourselves to understanding and embracing the views of others. We need to be the adults in the room. We in the profession must stay above the fray Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Author, “Success With […]

Getting Better Media Coverage-Talking Points For “Success With The Media”

  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and […]

Deniability and Trust Are the Primary Powers of Spokespeople

  Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, “Success With […]

Stopping Negative News-Does the Media Like You?

Subtitles: Deniability may be the single most important function of press representatives. I have discovered a simple truth in life: It is clearly in your best interest if reporters respect and like you, and the people you represent. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional […]

Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you will come to regret your lack of preparation. Author Leonard A. Sipes, Jr. Thirty-five years […]

Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, […]

Media Relations in the Age of Trump

Subtitles: Some executives want to emulate president-elect Trump. They want to go to war with the media. President-elect Trump may have gone to war, and he may have done so brilliantly, but that experience has little to nothing to do with yours. You get to decide the kind of relationship you have with reporters. Feel […]

Federal Communicators, the Media and Donald Trump

Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Article There are two […]

Successful Media Relations: The Need For One Spokesperson-Taking A Hit

Successful Media Relations: The Need For One Spokesperson Subtitles: Blaming media difficulties on the budget. It’s not our fault. The need for one spokesperson. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Success With the Media I wrote, “Success […]

Donald Trump, Your Organization and the Media

Editor’s Note It’s obvious that Donald Trump took on the media and won. I leave the contents of this post intact to remind me that I was wrong. Nevertheless, I believe that organizations cannot emulate the president-elect, see http://www.leonardsipes.com/media-relations-in-the-age-of-trump/. Best, Len. Subtitles: How’s that media strategy working for you Donald? Lessons for the rest of us […]

Social Media

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Public Relations

Surviving Donald Trump-What It Means for Media and Public Relations

  Subtitles We all need to rededicate ourselves to understanding and embracing the views of others. We need to be the adults in the room. We in the profession must stay above the fray Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Author, “Success With […]

Getting Better Media Coverage-Talking Points For “Success With The Media”

  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and […]

Deniability and Trust Are the Primary Powers of Spokespeople

  Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, “Success With […]

Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you will come to regret your lack of preparation. Author Leonard A. Sipes, Jr. Thirty-five years […]

Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and regional awards. Success With the Media I wrote, […]

Media Relations in the Age of Trump

Subtitles: Some executives want to emulate president-elect Trump. They want to go to war with the media. President-elect Trump may have gone to war, and he may have done so brilliantly, but that experience has little to nothing to do with yours. You get to decide the kind of relationship you have with reporters. Feel […]