Latest Posts

Press Conferences-What to Wear-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation of the person or people doing the speaking. The most important point is your comfort […]

Have You Been Through Media Hell? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

Local Radio and Television Reporters: Fairer Than You Think

Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always apply to national or international television crews covering tough issues. You should never be off […]

Going Off-the-Record With Reporters-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use the information I offer to create their own conclusions without attributing the source to me. […]

Moving at Media Speed-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at the speed of a bureaucracy. Unfortunately, the fast pace required is the primary reason that […]

Google Rankings, Fred and Crime in America

The new “Fred” Google ranking update has cut the traffic for my “Crime in America” website in half (http://crimeinamerica.net). I have thirty-five years of speaking for national and state criminal justice agencies. I’m a former Senior Specialist for Crime Prevention for the Department of Justice’s clearinghouse and the former Director of Information Services, for the […]

Wiggle Room-Playing Hardball With Reporters-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations with the media, there are times when you have to play hardball. Success With the […]

Do Media Interviews Make You Nervous? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes with it) is your best defense. Holding my breath and counting to ten before I slowly exhale seven or eight times immediately before […]

Reporters Often Know More Than You Think-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to the media. Your executive is writing friends on social media about how this idiot reporter […]

Can You Write the Reporter’s Story? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters […]

Social Media

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Public Relations

Press Conferences-What to Wear-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press conference depends on the level of preparation of the person or people doing the speaking. The most important point is your comfort […]

Have You Been Through Media Hell? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to handle the load? When you do have something to release, give it to the Associated Press or other wire services […]

Local Radio and Television Reporters: Fairer Than You Think

Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These observations, however, do not always apply to national or international television crews covering tough issues. You should never be off […]

Going Off-the-Record With Reporters-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form a hypothesis. It means they can use the information I offer to create their own conclusions without attributing the source to me. […]

Moving at Media Speed-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at the speed of a bureaucracy. Unfortunately, the fast pace required is the primary reason that […]

Wiggle Room-Playing Hardball With Reporters-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations with the media, there are times when you have to play hardball. Success With the […]