Latest Posts
Can Social Media Achieve Your Goals?
May 20, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes [...]
Brand and Public Relations. Are You a Google?
May 13, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when I read an article on Bing and Google search results. From Search Engine Land (my [...]
The Washington Center is Seeking Speakers
May 1, 2013 · 7 Comments
Colleagues: Dario Sotomayor <Dario.Sotomayor@twc.edu> at the Washington Center for Internships and Academic Seminars is looking for speakers in Washington, D.C. I am speaking to a group from Central America in early May on social media. He is looking for additional presenters. A speaker’s fee is available. Please contact him directly. Best, Len. From Dario: Does anyone [...]
More from Google on Nonprofit–Association Social Media
April 29, 2013 · 1 Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their version of Facebook/Twitter) and contribute. Google+, Google search and YouTube will have an increasing impact on associations and nonprofits. Google wants to work with you through their products. Note; there will be a [...]
President Obama on Social Media and the Boston Bombings-Lessons for the Rest of Us?
April 22, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com There has been a healthy debate on this site and LinkedIn on the use of social media during emergencies. The discussion centers on two points: Social media has the potential of doing great damage during an emergency through the perpetuation of unverified rumors. Others believe that bad information released by social media will soon [...]
Death and Your Social Media Legacy
April 21, 2013 · Leave a Comment
From my other website at Http://MyLifeAudio.Com An article from the Washington Post (below) addresses all the possible avenues for your social media presence when you die except one-your own website. People invest a lot of time and effort creating a presence on social media yet all most do is add content to someone else’s platform. You [...]
Why You Need To Consider Audio for Your Social Media Outreach
April 17, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I’ve hosted and produced radio and television shows for both broadcast and the internet for over twenty years. The use of audio is, by far, my favorite medium. Audio is easy to produce, inexpensive and easily transportable via the web. Virtually all of today’s emphasis is on video and that’s a bit of a [...]
Marketing Associations and Nonprofits-An Internet Based Strategy
April 15, 2013 · Leave a Comment
From my other website at Http://mylifeaudio.com . I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need to establish a personal relationship with the customer. I stated that people buy from people, not businesses. It’s the same for associations and nonprofits. Polls routinely show a level of mistrust with a variety of [...]
What is Social Media?
April 8, 2013 · 2 Comments
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one [...]
Telling Your Story Through Audio or Video Builds Trust
April 7, 2013 · Leave a Comment
From my other site at Http://MyLifeAudio.Com Do people trust you? Do people trust your business or organization? People buy from people, not businesses. While I have a hard time understanding this concept for all purchases, I know firsthand that many of the things I’ve bought or the services I’ve used come from my impressions of the [...]
Social Media
Can Social Media Achieve Your Goals?
May 20, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes [...]
More from Google on Nonprofit–Association Social Media
April 29, 2013 · 1 Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their version of Facebook/Twitter) and contribute. Google+, Google search and YouTube will have an increasing impact on associations and nonprofits. Google wants to work with you through their products. Note; there will be a [...]
Death and Your Social Media Legacy
April 21, 2013 · Leave a Comment
From my other website at Http://MyLifeAudio.Com An article from the Washington Post (below) addresses all the possible avenues for your social media presence when you die except one-your own website. People invest a lot of time and effort creating a presence on social media yet all most do is add content to someone else’s platform. You [...]
Why You Need To Consider Audio for Your Social Media Outreach
April 17, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I’ve hosted and produced radio and television shows for both broadcast and the internet for over twenty years. The use of audio is, by far, my favorite medium. Audio is easy to produce, inexpensive and easily transportable via the web. Virtually all of today’s emphasis is on video and that’s a bit of a [...]
What is Social Media?
April 8, 2013 · 2 Comments
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one [...]
How Important is Social Media to Effective Communication?
March 4, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator. But she surprised me by confessing that she was not “up to speed” on social [...]
Public Relations
Can Social Media Achieve Your Goals?
May 20, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems to be great for branding, information gathering and damage control but when it comes [...]
Brand and Public Relations. Are You a Google?
May 13, 2013 · Leave a Comment
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when I read an article on Bing and Google search results. From Search Engine Land (my [...]
The Washington Center is Seeking Speakers
May 1, 2013 · 7 Comments
Colleagues: Dario Sotomayor <Dario.Sotomayor@twc.edu> at the Washington Center for Internships and Academic Seminars is looking for speakers in Washington, D.C. I am speaking to a group from Central America in early May on social media. He is looking for additional presenters. A speaker’s fee is available. Please contact him directly. Best, Len. From Dario: Does anyone [...]
What is Social Media?
April 8, 2013 · 2 Comments
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented that they couldn’t promote Chrome because few understood what a browser was. I’ll take it one [...]
Apple and Public Relations-The Chickens Have Come Home to Roost
March 18, 2013 · Leave a Comment
Http://leonardSipes.Com and Http://MyLifeAudio.Com As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its edge. One went so far as to recently proclaim, “Die Apple, die.” Listening to a variety of podcasts and reading tech-related [...]
Convincing Personal and Business Stories Need to be from the Heart
March 12, 2013 · Leave a Comment
From my other site at Http://MyLifeAudio.Com Fast Company offers an interesting article titled, “Using Great Storytelling To Grow Your Business.” For me, the important paragraph is “The key to engage them is to use lots of “language of the senses,” or LOTS. When telling a story, share with us what you see, smell, feel, taste, and [...]
