Latest Posts

Is Your Organization Destroying Good Media Relations?

  Subtitles Your organization did nothing wrong, yet media coverage is negative? Is your organization difficult to represent? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Article People ask why I choose to focus on organizational dysfunction in my book, […]

Who Makes Media Decisions In Your Agency?

Subtitles Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? The larger the decision-making committee, the greater the potential for problems. Is managing public affairs for any complex organization like “herding cats?” Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and […]

Can Spokespeople and Reporters Save Quality Journalism?

Subtitles Are we creating misleading news reports? Are organizations unwittingly killing influence and trust with the media? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Article Organizations hate the media and I just finished a series on the topic at […]

Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media”

Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media” By Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Fourth in a series of articles on organizations and the media. Please share, but all rights reserved. Article After thirty-five years of […]

Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”

Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking to reporters while representing national and state governments, and after a lifetime of conversing with […]

Your Organization Hates Reporters#2-Why I Wrote “Success With the Media”

By Leonard A. Sipes, Jr. Retired national award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters#2-Why I wrote “Success With the Media” The Smoke Blowers-Second in a series of articles on organizations and the media. Article After thirty-five years of talking to reporters while representing national and state governments, and […]

Your Organization Hates Reporters-Why I wrote “Success With the Media”

By Leonard A. Sipes, Jr. National award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters-Why I wrote “Success With the Media” (First of a series of articles on organizations and the media) There must be an examination of the media relations process and pragmatism regarding what’s best for the organization. […]

Content Creation Sucks-Podcasting Is the Answer

My original title: “Teamwork, Podcasting and Content Creation for Customer Service.” I’m not sure if this sounds like something from, “The Bureaucrats Guide to Jargonistic Government,” but creating content within the bowels of any bureaucracy is a topic of real concern. Better title, “If You Edit my Copy One More Time, I Will Set Your […]

News Coverage Stinks-Why I Wrote “Success With the Media”

News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and electronic reports that served the public well. Through a combination of on and off the record conversations, news, context, and valuable information would flow. Decision- […]

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Social Media

Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s the author’s contention that internal politics are more challenging than dealing with the media. It […]

Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January […]

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net [email protected] Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via [email protected] and toll-free through at 410-575-3127. […]

Does social media drive traffic to websites?

From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking […]

Could Albert Einstein create a successful blog? An open letter to Matt Cutts

Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; […]

Why Do We Oversell Social or Digital Media? Data on Trust and Influence

Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are not paying attention or zealots or both. It’s not hard to be impressed by the […]

Public Relations

Is Your Organization Destroying Good Media Relations?

  Subtitles Your organization did nothing wrong, yet media coverage is negative? Is your organization difficult to represent? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved. Article People ask why I choose to focus on organizational dysfunction in my book, […]

Who Makes Media Decisions In Your Agency?

Subtitles Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? The larger the decision-making committee, the greater the potential for problems. Is managing public affairs for any complex organization like “herding cats?” Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and […]

Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media”

Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media” By Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Fourth in a series of articles on organizations and the media. Please share, but all rights reserved. Article After thirty-five years of […]

Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”

Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking to reporters while representing national and state governments, and after a lifetime of conversing with […]

Your Organization Hates Reporters#2-Why I Wrote “Success With the Media”

By Leonard A. Sipes, Jr. Retired national award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters#2-Why I wrote “Success With the Media” The Smoke Blowers-Second in a series of articles on organizations and the media. Article After thirty-five years of talking to reporters while representing national and state governments, and […]

Your Organization Hates Reporters-Why I wrote “Success With the Media”

By Leonard A. Sipes, Jr. National award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters-Why I wrote “Success With the Media” (First of a series of articles on organizations and the media) There must be an examination of the media relations process and pragmatism regarding what’s best for the organization. […]